Do you ever set goals you never achieve?

Get yourself out of that rut and get back in the game with Joanne Love's new book, Gold Medal Goals. Out now!

For over 30 years Joanne Love’s coaching methods have influenced Australia’s leading athletes, coaches, and teams.

“I love to see everyone perform at their best. Unfortunately, many people are held back by leaders who don’t know how to inspire the people they lead. Today’s young people aren’t lazy! They just need to be engaged.”

Joanne Love has been an elite swimming coach for many years, being included on many State, National and International teams. Joanne has represented Australia at the 2008 Beijing Paralympics as a swimming coach and has also coached a number of Olympic Medallists and World Record Holders. Joanne holds a degree in psychology and currently works with elite sporting organisations imparting a wealth of information on how psychology and neuroscience can create successful outcomes.

Joanne has been featured in and contributed to numerous publications, incorporating both psychology, leadership and coaching, while also being featured as a regular guest speaker at conferences, schools and sporting organisations. Joanne also acts as a mentor to other elite sporting coaches, working with them to incorporate psychological skills in their training programs.

Where it all began

Joanne moved into performance psychology, when she met a point in her career where she couldn't help one of her athletes. This athlete had been training fantastically on the lead up to an important championship swimming event. He was ranked quite highly, his taper had gone to perfection, but five days prior to the event, he began to question his performances in training.

The day finally came to the big race and as he walked out on pool deck, he said to Joanne, "The water is too blue, I don't think I can swim." He got up to race and swam well below his personal best. This devastated both Joanne and the athete as all signs pointed to him making an International team.

Joanne was completely stunned at this point, as she did all she possibly could to help him and this one experience pushed her into wanting to learn, learning more about psychology, learning about the key stakeholders in an athletes career and learning about all the other influences that can affect both athlete and coach.

Qualifications and Affiliations:

Bachelor of Psychology and Business Management
Monash University (2013)

Certificate IV: Training & Assessment (2014)
Speakership Course (2014)

Master of Marketing
Monash University (2015)

Gold License Swim Coach

Director, Learn to Swim Victoria (since 1993)

Member of Swimming Australia, Australian Swim Coaches and Teachers Association, elite level coaching



Many other local sporting clubs and schools.

Joanne is also currently working with local sporting organisations to help create a culture of support, a culture of achievement and a culture of collaboration to help athletes reach their full potential.


"The workshop encouraged me to step outside my comfort zone, which I personally found very rewarding"

Workshop Participant, Engineering Success, 2018

"I heard Joanne speak at the NCDP workshop in Birmingham UK last month. I’ve already started to put some of her ideas into practice...some great articles on her feed too. Keep them coming!"​

English Athletics Coach